H
HoiAnDriver
A driver and a traveller looking out over Hoi An at golden hour
Hoi An · Da Nang · Hue

We're not in the car business.We're in the memory business.— the car just happens to be included.

A friend in Hoi An who happens to drive. $89 all-in, eight hours, your plan.

Free cancellation up to 24 hours. Paid in advance via Stripe — your driver never handles cash.

The promise

Three things we promise before you even land.

Local friend, not hired help

Every driver speaks real English, grew up eating the food, and stays with you from 8am to 10pm — the same person, not a rotation.

Zero tourist traps — audited

Our drivers take zero commission from any restaurant or shop. No kickbacks, no detours. That saves a family $40–$80 a day in hidden markup.

AI-planned, human-delivered

Tell our concierge what you love. You'll get a custom day mapped the night before — delivered by your driver and rebuilt the second it rains.

A day in the life

Mia and Jake booked a car. They got a day they still talk about.

Here's what eight hours with Minh looked like on a Tuesday in March.

  1. 7:52 am

    Outside the hotel.

    Minh is already there. Not in the lobby, not texting — leaning on the hood, watching a tailor open her shutters across the street. He remembers they mentioned their daughter Ellie likes mango. There's a peeled one in a paper bag on the back seat.

    A quiet Hoi An street just waking up, a driver in profile
  2. 8:30 am

    Bánh mì Phượng's aunt's cart.

    Not Phượng's — her aunt's. Around the corner, half the price, twice the pâté. Minh orders in dialect. Mia eats one standing up and orders a second. "This is the one in the Bourdain thing," Jake says. Minh smiles. It isn't. The one in the Bourdain thing is the tourist one. This is better.

    Two bánh mì on brown paper, street food cart in the background
  3. 12:40 pm

    Lunch in a stranger's front yard.

    Not a restaurant. A family who cooks cao lầu three days a week for people Minh vouches for. No menu. No price list. $14 for three. Ellie naps on a hammock while Mia drinks the broth straight from the bowl.

    A bowl of cao lầu on a blue enamel table, a hammock in the background
  4. 3:00 pm

    The rain starts.

    Minh checked the radar at breakfast. The afternoon plan was My Son — now it's a pottery studio in Thanh Hà with a kiln big enough to stand in. Ellie makes a lopsided cup. They ship it home for $6.

    Rain on a car window, a pottery wheel spinning inside a studio
  5. 5:45 pm

    An Bang Beach, golden hour.

    Minh parks at the end no tourist knows about. No lounger rental. No hawkers. Jake swims out, Mia sits with sand between her toes, Minh drinks Vietnamese iced coffee on the hood with two other drivers he grew up with.

    An empty stretch of beach at golden hour, two figures in the water
  6. 10:00 pm

    Back at the hotel.

    Ellie is asleep on Jake's shoulder. Mia asks Minh for his WhatsApp for tomorrow. He's already in her contacts — she just forgot. They book him again for Thursday.

    An empty back seat at night, a child's shoe on the floor
What $89 buys you
$89

Sedan, 8 hours, all-inclusive. $109 SUV. $139 minibus.

The receipt

Every dollar, named.

The cheapest driver in Hoi An will cost you $120 in invisible commissionsbefore lunch. We'd rather tell you up front.

  • Your driver for 8 full hours
    Hand-picked, English-speaking, stays with you all day
  • Fuel, tolls, parking
    Every road, every ticket booth — already covered
  • Driver's lunch + cold water all day
    And a clean cabin between stops
  • AI itinerary built around your family
    Private tour planners charge $150+ for this
  • WhatsApp concierge before, during, after
    A real human in your pocket — priceless at 2am with a sick kid
  • Zero commission — audited quarterly
    Saves a typical family $40–$80/day in hidden tourist markup
  • Free cancellation up to 24 hours before
    Plans change. Full refund, no questions.
  • Paid in advance via Stripe
    Your driver never handles cash — no end-of-day math
Compared to what you were going to book

We “lose” on price-per-hour. That's the feature.

Grab doesn't wait while your kid finishes a mango. Grab doesn't know the pottery studio that lets four-year-olds near the kiln. Grab is a ride. We're a day.

HoiAnDriver compared to Grab, hotel drivers and GetYourGuide tours
HoiAnDriver
A day with a friend
Grab
A taxi
Hotel driver
A stranger
GetYourGuide
A script
Same driver all daySometimes
Fluent English (tested)RarelyVaries
Flexible itineraryRebuilt liveLimitedFixed script
Zero commissionAuditedN/A
WhatsApp concierge24/7Call center
Pre-trip planningIncludedTemplate
Price for 8 hours$89~$70 + surge$60–$100$150–$250
Plan my day — $89 all-in

Free cancel 24h · Paid via Stripe · Driver never handles cash

How it works

From “thinking about Hoi An” to “Minh just pulled up”.

  1. 1

    Tell us about your trip

    Dates, who's coming, what you love, what you can't stand. 90 seconds. No account needed.

  2. 2

    Meet your driver

    We match on language, family situation, pace, and interests. You get his face, name, and WhatsApp 24h before.

  3. 3

    Pay and plan

    Pre-pay via Stripe. Then our concierge builds the day with you the night before. Change anything up to 24h — free.

  4. 4

    Meet at the door

    Your driver is outside at the time you said. He knows your kids' names. He's read the plan. Off you go.

  5. 5

    Your day, your way

    Detour anywhere. Skip anything. A real human on WhatsApp if you need us. Your driver never handles cash — ever.

Guest stories

Seven hundred families. These are three of them.

We don't do star ratings. Stars are cheap. These are stories.

With Minh · The Petersens · Copenhagen · March

Mom cried. The good kind.

They had booked Minh for a single day. By 9am on day one they'd scrapped it — Mads had woken up with a fever, Freja wouldn't eat, and Sofie was forty minutes from crying in a hotel lobby in a country she couldn't read.

Minh rebuilt the day in the hotel driveway. He called his mother — a pharmacist in Cẩm Kim — and drove them to her pharmacy for children's paracetamol and a glass bottle of coconut water with salt, the Vietnamese remedy. They spent the morning on a woven mat under a longan tree. That afternoon, Freja's fever broke.

They rebooked Minh for two more days, cancelled Ha Long Bay, and spent the week between Cẩm Kim and An Bang. On the last day at DAD, Sofie hugged Minh and couldn't say anything for twenty seconds.

With Hùng · Nora & James · Brooklyn · honeymoon

The typhoon was the best day. Hùng's mother is now in our wedding album.

Day one of the honeymoon was supposed to be My Son ruins, An Bang Beach, a cooking class. Day one was a typhoon.

Most drivers would have called at 7am to cancel. Hùng called at 7am to suggest plan B. He picked them up at 9 and drove them to his own parents' village inland — a concrete house with a tin roof that sounded like applause in the rain. His mother taught Nora bánh xèo. His father, a retired fisherman, showed James how to mend a net.

They ate lunch with seven members of Hùng's extended family, most of whom had come over specifically because "the American honeymooners are here." James still has a photo on his phone of Hùng's father laughing with his head thrown back.

With Tuấn · Mike & Ethan · Chicago · July

My son hadn't looked up from his phone in a year. Tuấn got him out.

Ethan was sixteen, barely speaking to his father. Mike had read the driver bios three times before picking Tuấn. The line that got him: "Vegan in the land of pork." Ethan had gone vegan six months ago. Mike thought his son would never find someone who got it.

Tuấn got it immediately. On day one he asked Ethan what he was reading. It was a book on climate change. Tuấn laughed — he'd read the same one, had strong opinions. They talked for forty minutes while Mike sat in the back, listening to his son speak more than he had in six months.

Day two, Tuấn took them deep into the mountains to a coffee farm run by a man he'd gone to university with. Ethan learned to roast green beans over a wood fire. Ethan starts at Brown in the fall — environmental science.

Our pledge

Two things we do that almost no one else does.

Zero commission. Audited quarterly.

In Hoi An, the tailor pays the driver. The jewellery store pays the driver. The “authentic” restaurant pays the driver. That money quietly becomes the price of your shirt and your bowl of phở.

Our drivers sign a zero-commission pledge. We audit them quarterly — we send a guest to a known kickback-paying restaurant and see if the driver steers them there. One strike, off the platform.

One in twenty. Re-certified every year.

Every driver passed a video English conversation — not a test, a real talk about their favourite dish — a background check, a driving assessment, and a trial week shadowing a senior driver.

There are a lot of drivers in Hoi An. There are not a lot of friends. That's the difference we hire for.

AI concierge

Tell us what you love.We'll design your day.

Answer five short questions. In thirty seconds you'll have a draft itinerary — the kind private tour planners charge $150 for. Keep it or tweak it with a human the night before.

Example

“We love seafood and my wife collects ceramics. Kids are 4 and 7, they nap around 2. We'd like to see rice paddies at sunset.”

What you'd get

A full 8-hour plan: 8am bánh mì at Phượng's aunt's cart → 10am pottery studio with hands-on kids' session → noon vegetarian lunch at a family home in Cẩm Kim → nap window 1:30–3pm (driver does slow loops past rice paddies, AC low) → 4pm Chú Tâm's kiln → 6pm An Bang Beach golden hour → 8pm seafood where the menu is Vietnamese-only.

Try the concierge

No email required to preview. Under 90 seconds.

A driver holding a handwritten name sign at Da Nang airport arrivals
Landing at Da Nang?

The first 45 minutes in Vietnam shouldn't be a fight.

A pre-paid pickup at DAD isn't a transfer — it's the beginning of a friendship. Your driver meets you at arrivals with your name on a sign, cold water in the cupholder, and zero intention of selling you anything.

Arrive jet-lagged and go straight to sleep, or extend to a full day for $89 and start living your trip instead of recovering from the flight.

Before you go

Honest answers to the questions a premium price should earn.

$89 feels steep for Vietnam. Why aren't you $50 like the other drivers?
Because the $50 drivers make their money back on commissions — 30 to 50% of everything you buy at every shop and restaurant they steer you to. We've watched a family of four leave Hoi An having "saved" $40 on a driver and paid $280 in hidden markups on a tailored suit, three bowls of cao lầu, and a set of silk scarves. Our drivers sign a zero-commission pledge and we audit them quarterly. The $89 is the total price. The $50 is a down payment on a bigger bill.
Can I just use Grab? It's cheaper.
You can. And for a 10-minute ride across town, you should. But Grab isn't a day — it's nine different drivers who don't know your kids' names, don't speak enough English to improvise when it rains, and don't have the context that you're allergic to peanuts. Grab is a taxi. We're a friend who drives.
Is it really 8 hours? What if I only want a half day?
It's really 8 hours, and we don't sell half-days. Hoi An's best experiences are spread across the day — bánh mì at 7am, rice paddies at 5pm, seafood at 8. If you genuinely only need 4 hours, you probably want a Grab. If you want a day, we're the best way to have one.
Do I need to tip?
No. Our drivers earn a real wage — not a commission-plus-tips model. Tips are welcome but never expected, and there's no end-of-day awkward math. If you had a great day and want to tip, $10–$20 is generous. If you didn't, don't.
Can the driver take us to my own itinerary? Or is it a fixed tour?
Your itinerary, always. We'll offer a draft the night before based on what you told us, but the whole point of this service is that it's your day, not ours. Want to spend six hours at one beach and skip the rest? Great.
Is it safe? I'm a solo female traveller / travelling with young kids.
Yes. Every driver has a background check, re-checked annually, and has been driving for us for at least a year. 24 hours before your day, we send you your driver's full name, face, license plate, and WhatsApp — share with anyone you want. Every ride is GPS-tracked.
What's the cancellation policy?
Free cancellation up to 24 hours before your day. Full refund to your card, no questions. Within 24 hours, we charge 50% — this covers the driver's day he's already turned down to hold. If your flight gets cancelled, WhatsApp us anyway — we almost always refund in full.
Can I book the same driver for multiple days?
Yes, and most guests do. Lock in day one, and if you love your driver (you will), WhatsApp us that night and we'll hold the rest of the week. Same driver, same price, no rebooking fee.

We don't sell tours. We sell a day you'll remember.

Tell us the day you're arriving. We'll design the rest.

Free cancellation up to 24h · Paid via Stripe · Driver never handles cash · We reply within 2 hours

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